Monday 26 January 2009

The Benefits of Microsites

Our most successful marketing direction to date has been the implementation of microsites for product specific content. The following sites have all been designed with the customer in mind, providing more detailed information on each subject than we are able to provide on our main website. They are proving a valuable resource for attracting new customers, guiding existing customers through specific product details and increasing traffic to our main site:

www.disc-printers.co.uk
www.macduplicators.co.uk
www.storeandprotect.co.uk
www.blu-rayduplicators.co.uk
www.microtechx100.co.uk


Microsites may be something that could benefit you and your business. Read on to see how...

Microsite Benefits
Microsites are mini-sites consisting of one main promotional page with the option of a contact page and a form request or a promotion page. They give you the opportunity to include more detailed information on the core subject and therefore become a valuable resource to your customers. These multi-purpose sites are ideal for online marketing promotion campaigns and can encompass a wide range of traffic-generating and business-building solutions.

Microsites can be used for:
* Landing sites for email campaigns
* Marketing vehicles for brands, products or services
* Targeted satellites of larger web presences
* Dedicated sites for time-sensitive initiatives
* Effective stand-alone web presences
* Variations on themes for different audiences

Features can include:
* Content optimised specifically for search engine purposes.
* Various marketing-related elements (eg Quick Questionnaire, Free Contest, Event attendance confirmation)
* Products/Services/Promotions at a glance.
* Focused calls to action.

Microsite designs can be developed as an addition to a current web site design theme or be uniquely customised to specific services and products. If you would like advice regarding website design our expert web team will be happy to help.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.