New technology shouldn't scare small businesses

Investing in technology is an unavoidable cost for businesses today but also the means of gaining competitive advantage. Every week there are new machines, networks, software and systems out there that we need to get our heads around. Understandably businesses are inclined to shy away from new technology in current times, however whilst cost efficiencies can be derived from existing IT, with proper research and a long term plan, new systems can add value. Making effective and efficient technology purchases results in your business doing things faster, smarter and better in the long run.

We have devised a number of recommendations and questions to ask vendors when implementing new technology. The vendors should always be happy to answer any questions to help ensure a good return on your investment. Technology can, and should, help your business reduce costs and become more competitive.

Identify an area that needs improving
It is important to make sure your business is operating in the most efficient way possible, new techologies could improve production or administration processes so keeping an eye and ear out for ways to improve operations is highly beneficial. In the same breath, however, you must also make sure that you don't pay out for systems that are not entirely necessary. Do your research beforehand and ask for impartial opinions.

Are you going to make me the systems integrator?
If you have made a decision to buy new machinery or integrate a new system, smaller organisations may not have the skills or desire to put together a complicated network so it is important to ask this question. A competent supplier will offer full integration and implementation as well as components. The idea is to make the business easier to run, not harder so this will ensure greater efficiency.

Have you any strategic partners?
This may sound like waffle but asking this question will help you find out, for example, whether the hardware seller has a direct relationship with the manufacturer and has tested their systems in a working environment. Certified that it conforms to recognised industry standards such as Recording standards e.g. ISO 9660.

Is there a product strategy?
Technology improves and speeds up all the time. You need to know whether the networking product you are about to buy is a "spot" product designed to be a one off purchase or whether a better option is expected to come along in a few months time. Depending upon the product, look for a solution which can be upgraded with a three year contract.

Can I see a reference site?
Vendors should be prepared to demonstrate their product in a working lab. They may also be willing to put you in contact with customers who have already bought the product and be able to provide case studies.

Research the vendor?
Any after sales service or warranty work is going to be honoured only if the company selling the goods or service is still in business. Are they a solid company?

Investing in new technology can, and should, help your business reduce costs and become more competitive. With thorough research your decision should maximise the company's ROI on its technology investment but make sure you ask the right questions.