Thursday 28 July 2011

Ten reasons optical discs are going to be around for a long time





Who needs a DVD or Blu-ray Disc, now that there’s broadband? Turns out lots of people. Here are ten reasons optical discs are going to be around for a long time.

1. Inertia – Discs today are the media of choice for entertainment content. This massive market footprint is not easily nor quickly changed, even when there are online alternatives.

2. Ubiquity – Optical disc players are available to just about every computer user on the planet. This virtually guarantees that content distributed in CD or DVD form will be playable.

3. Capacity – Blu-ray discs hold up to 50GB, moving on to 100GB. One or a few discs can backup many consumers personal data. You can push all of that content to online storage – if you have days to do it and a rock-solid connection.

4. Permanence – Good-quality discs last 50 to 100 years. This is increasingly valuable as people realize that they want to keep their content for their lifetime.

5. Physicality – People like to be able to see and touch the things they own or value. It’s not always logical, but it matters.

6. Privacy – Discs can be kept away from prying eyes or malicious thieves, in contrast to the seemingly wide open web.

7. Passive storage – Unlike disk drives, data on optical discs rests quietly for decades, without the need for any power or maintenance.

8. Viewer experience – Blu-ray discs provide a video experience that rivals that of a movie theater. That’s because no compromises have to be made to accommodate the bandwidth limits of the internet.

9. Reliable playback – Likewise, there are no network outages or WiFi dead zones when playing optical discs.

10. Bundled experience – The internet is like a content supermarket. That’s great if you’re browsing, not so great if you want a specific experience. Discs package that experience to make things simple and more immersive.

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