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Marketing with CD’s and DVD’s
CDs and DVDs: chances are you have more than a few in your car, by your TV and next to your computer.
The optical disc has made a big impact throughout today’s modern society. Everyone knows that disc technology has revolutionized content delivery, and changed the nature of the film industry with the DVD.
But the effect of plastic discs embedded with code goes far beyond entertainment. It has introduced new opportunities for attention grabbing and effective business communication. And that’s especially critical during an era when every marketing and PR expenditure is closely scrutinized.
CD’s and DVD’s represent a unique and effective way to communicate with many different audiences: customers, prospects, partners, students, trainees, newly hired employees, audio book listeners, catalogue browsers, and many more. They can be packaged and delivered using a wide variety of materials and shipped inexpensively.
The range of content that can be effectively delivered on CD’s, CD-Rom, DVD’s, DVD Rom spans virtually anything that can be digitized and can fit on a disc – from 650MB to 8.5GB (dual layer DVD) of data. For Blu-ray, which can store up to 50GB of digital content in dual-layer, the possibilities are even greater.
Discs offer a simple, low cost, universal means to convey information in the digital form to anyone, anywhere. You have to do some serious hunting to find a household that doesn’t have a DVD player, and, the drives included with most computers play everything from the latest movie releases to the earliest audio CD’s. Today you can send just about any kind of disc to anyone with a high degree of confidence that they will be able to play it, providing of course you choose a quality disc.
Durability is also a plus. Unlike magnetic media, where stray electrical fields can corrupt data, information on CD’s and DVD’s exists in a circular spiral of tiny impressions in a metallic surface, detected and read by laser beam reflections. Even if the surface gets slightly scratched, error correction algorithms allow the information to be read. The durability and longevity of information of disc helps build a strong case for its use not only as a communication medium, but also as an archival medium.
CDs and DVDs: chances are you have more than a few in your car, by your TV and next to your computer.
The optical disc has made a big impact throughout today’s modern society. Everyone knows that disc technology has revolutionized content delivery, and changed the nature of the film industry with the DVD.
But the effect of plastic discs embedded with code goes far beyond entertainment. It has introduced new opportunities for attention grabbing and effective business communication. And that’s especially critical during an era when every marketing and PR expenditure is closely scrutinized.
CD’s and DVD’s represent a unique and effective way to communicate with many different audiences: customers, prospects, partners, students, trainees, newly hired employees, audio book listeners, catalogue browsers, and many more. They can be packaged and delivered using a wide variety of materials and shipped inexpensively.
The range of content that can be effectively delivered on CD’s, CD-Rom, DVD’s, DVD Rom spans virtually anything that can be digitized and can fit on a disc – from 650MB to 8.5GB (dual layer DVD) of data. For Blu-ray, which can store up to 50GB of digital content in dual-layer, the possibilities are even greater.
Discs offer a simple, low cost, universal means to convey information in the digital form to anyone, anywhere. You have to do some serious hunting to find a household that doesn’t have a DVD player, and, the drives included with most computers play everything from the latest movie releases to the earliest audio CD’s. Today you can send just about any kind of disc to anyone with a high degree of confidence that they will be able to play it, providing of course you choose a quality disc.
Durability is also a plus. Unlike magnetic media, where stray electrical fields can corrupt data, information on CD’s and DVD’s exists in a circular spiral of tiny impressions in a metallic surface, detected and read by laser beam reflections. Even if the surface gets slightly scratched, error correction algorithms allow the information to be read. The durability and longevity of information of disc helps build a strong case for its use not only as a communication medium, but also as an archival medium.
Recycling discs
Call 01491 63 63 73 or visit our web site to find out how we can help you create, enhance and deliver your content today!
Innovative businesses are still successfully getting their message out and telling their stories on optical disc, delivering all types of content in a form that is increasingly easy to create, highly portable, cheap to distribute, user-friendly, and simple to recycle.
Our client base is truly rich and diverse and after reading our customer testimonials and seeing the companies we work with, we hope you will have the confidence to call us and find out how we can positively affect your business.
Author: Jo Fone, Managing Director
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